Asset Library & File Formats
Logo File Formats
| Format | Usage | When to Use |
|---|---|---|
| SVG | Web, digital | Websites, apps, scalable graphics |
| PNG (transparent) | Web, presentations | PowerPoint, email signatures, overlays |
| JPG | Photos, print | When transparency not needed |
| EPS | Print, professional | Large format printing, professional design |
| Print, sharing | Print-ready files, client sharing |
File Naming Conventions
Structure: [brand]_[asset-type]_[variation]_[size].[extension]
Examples:
- dyfia_logo_horizontal_fullcolor.svg
- dyfia_logo_icon_white_512px.png
- dyfia_businesscard_front_print.pdf
- dyfia_presentation_template_2024.pptx
Folder Structure
DYFIA_Brand_Assets/
├── Logos/
│ ├── SVG/
│ ├── PNG/
│ ├── EPS/
│ └── Guidelines/
├── Colors/
│ └── Swatches/
├── Typography/
│ └── Fonts/
├── Photography/
│ ├── Hero_Images/
│ ├── Team_Photos/
│ └── Stock_Images/
├── Templates/
│ ├── PowerPoint/
│ ├── Word/
│ └── Email/
├── Marketing/
│ ├── Brochures/
│ ├── One_Pagers/
│ └── Social_Media/
└── Guidelines/
└── Brand_Guidelines.pdf
Image Optimization
| Usage | Format | Max File Size | Resolution |
|---|---|---|---|
| Web Hero Images | JPG | 500KB | 1920x1080px |
| Web Thumbnails | JPG | 100KB | 400x300px |
| Social Media | JPG/PNG | 200KB | Platform-specific |
| Print Photos | TIFF/PSD | No limit | 300 DPI minimum |
Version Control
- Versioning: Use v1.0, v1.1, v2.0 format
- Date Stamps: Include YYYY-MM-DD in filename for dated materials
- Archive: Keep previous versions in Archive folder
- Master Files: Store original design files separately
Asset Request Process
- Check existing asset library first
- If asset doesn't exist, submit request to marketing team
- Include: purpose, dimensions, deadline, format needed
- Allow 3-5 business days for custom assets
- Review and approve before final delivery
Brand Asset Access
Internal Team: Full access to all brand assets via shared drive
Partners/Vendors: Request access through marketing team
Clients: Limited access to co-branded materials only
Quality Standards
- Print: Minimum 300 DPI, CMYK color mode
- Web: 72-96 DPI, RGB color mode, optimized file size
- Video: 1080p minimum, MP4 format, H.264 codec
- Documents: PDF/A format for archival, embedded fonts