Social Media Guidelines
Platform Specifications
| Platform | Profile Image | Cover Image | Post Image |
|---|---|---|---|
| 400x400px | 1584x396px | 1200x627px | |
| Twitter/X | 400x400px | 1500x500px | 1200x675px |
| 180x180px | 820x312px | 1200x630px | |
| 320x320px | N/A | 1080x1080px |
LinkedIn Post Example
Content Pillars
- Thought Leadership (30%): Industry insights, trends, best practices
- Case Studies (25%): Client success stories, project highlights
- Company Culture (20%): Team spotlights, behind-the-scenes
- Educational Content (15%): Tips, tutorials, how-tos
- Company News (10%): Announcements, events, milestones
Posting Frequency
| Platform | Frequency | Best Times |
|---|---|---|
| 3-5 times/week | Tue-Thu, 8-10 AM | |
| Twitter/X | 1-2 times/day | 9 AM, 12 PM, 5 PM |
| 2-3 times/week | Wed-Fri, 1-3 PM | |
| 2-3 times/week | Mon-Fri, 11 AM-1 PM |
Hashtag Strategy
Branded Hashtags:
- #DYFIA
- #DYFIASolutions
- #TransformComplexity
Industry Hashtags:
- #PowerApps #PowerPlatform #Dynamics365
- #DigitalTransformation #Microsoft365
- #EnterpriseIT #BusinessAutomation
Social Media Voice
- Professional but personable: Maintain expertise while being approachable
- Conversational: Write like you're talking to a colleague
- Value-focused: Always provide insights or takeaways
- Authentic: Share real stories and genuine experiences
- Engaging: Ask questions, encourage discussion
Response Guidelines
- Respond to comments within 24 hours
- Thank users for positive feedback
- Address concerns professionally and promptly
- Move detailed discussions to direct messages or email
- Never engage in arguments or negative exchanges